/* croplock.com marketing site — brand stylesheet.
 *
 * S29-09 re-skin to the Croplock Design System
 * (docs/brand/croplock-design-system-2026-06-05.zip → ui_kits/croplock-app/app.css).
 * Translates the app-shell kit's LANGUAGE onto a marketing landing: warm-ink
 * (#181008) chrome bands carrying the logo, a parchment (#FAF8F4) body with white
 * cards, a deep NAVY (#163A72) primary (no cobalt blue), Barlow Condensed 800
 * UPPERCASE display headings over Inter UI + DM Sans prose, celebrated big
 * numerals for prices, and the single warm CLAY (#C2603D) accent used sparingly
 * (eyebrows / Pro warmth — never a status color). Green stays status-only; amber
 * stays reserved for the time-sensitive launch deadline badge.
 *
 * Styling only — page-body copy, disclaimers, includeCommercial gating, and the
 * waitlist wiring are unchanged (S29-09 must-preserve list). a11y carried over
 * from the prior sheet: visible focus rings, >=44px targets, AA-contrast text,
 * icon+text form states (never colour-only).
 */

:root {
  /* Primary-accent family — NAVY (ADR-0038); kit --c-navy. */
  --navy: #163a72; /* CTAs, links, active nav. White-on-this ~9:1 */
  --navy-bright: #5080c8;
  --navy-tint: #e4edf8;
  --navy-deep: #102d5c; /* display type on warm canvas (~12:1) */

  /* Warm-ink chrome (kit --c-ink) — the header/footer bands. */
  --ink-chrome: #181008;
  --ink-chrome-2: #0a0604;
  --on-ink: #f8f5f0;
  --on-ink-dim: rgba(248, 245, 240, 0.62);
  --ink-line: rgba(245, 240, 232, 0.1);

  /* Parchment content surfaces (kit --c-bg / surface / border). */
  --canvas: #faf8f4;
  --surface: #ffffff;
  --border: #e6ded6;
  --border-strong: #d8d0c8;
  --ink: #1a1008; /* warm near-black body text */
  --ink-2: #6b5240; /* warm secondary (~6:1 on canvas) */
  --ink-3: #9b8070;

  /* The one warm accent — clay. BRAND WARMTH ONLY (eyebrows, Pro). Never status. */
  --clay: #c2603d;
  --clay-deep: #a24e30; /* clay text on tint (AA) */
  --clay-tint: #f7ebe4;

  /* Status (functional only) — kit values. Green is status-only. */
  --ok: #2e6b4f;
  --warn: #a06820; /* time-sensitive deadline badge text (AA on tint) */
  --warn-tint: #fbf0de;
  --alert: #8b2e2e; /* error state; never green */

  /* Radii (kit). */
  --r-hero: 16px;
  --r-card: 12px;
  --r-tile: 10px;
  --r-btn: 8px;
  --r-pill: 999px;

  /* Shadows — warm-toned (kit --s-soft / --s-lift). */
  --s-soft: 0 1px 2px rgba(28, 16, 8, 0.04), 0 4px 16px rgba(28, 16, 8, 0.06);
  --s-lift: 0 2px 4px rgba(28, 16, 8, 0.05), 0 12px 32px rgba(28, 16, 8, 0.1);

  --maxw: 64rem;
  --focus-ring: 3px solid var(--navy);

  --font-ui: "Inter", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --font-display: "Barlow Condensed", system-ui, sans-serif;
  --font-prose: "DM Sans", "Inter", system-ui, -apple-system, sans-serif;
  --font-mono: "JetBrains Mono", ui-monospace, monospace;

  /* Graphic character (design-system addendum, approved 2026-08) — drawing
     rules only, no new colors/typefaces/motion. Values mirror the DS
     colors_and_type.css tokens. --notch-fill is the surface BEHIND a card;
     sections that change their background override it. */
  --notch-card: 22px;
  --notch-node: 16px;
  --grid-ink: 16px;
  --rule-clay: 2px;
  --notch-fill: var(--canvas);
}

* {
  box-sizing: border-box;
}

html {
  font-family: var(--font-prose);
  color: var(--ink);
  background: var(--canvas);
  line-height: 1.6;
  -webkit-text-size-adjust: 100%;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  scroll-behavior: smooth; /* in-page anchors (See it in action → #demo, #waitlist) */
}

/* Respect reduced-motion: no smooth-scroll, no hover transforms. */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .mkt-btn { transition: opacity 0.15s, background 0.15s, border-color 0.15s; }
  .mkt-btn.primary:hover,
  .mkt-btn.clay:hover,
  .mkt-btn.primary:active,
  .mkt-btn.clay:active { transform: none; box-shadow: none; }
}

body {
  margin: 0;
}

/* Visible focus for every interactive element (WCAG 2.4.7). */
a:focus-visible,
button:focus-visible,
input:focus-visible,
[tabindex]:focus-visible {
  outline: var(--focus-ring);
  outline-offset: 2px;
  border-radius: 2px;
}

/* Skip link — visible on focus only. */
.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  background: var(--navy-deep);
  color: #fff;
  padding: 0.75rem 1rem;
  z-index: 100;
  border-radius: 0 0 var(--r-btn) 0;
}
.skip-link:focus {
  left: 0;
}

main {
  display: block;
}

/* ── Display headings — Barlow Condensed 800, UPPERCASE (kit type tier). ── */
h1,
h2,
h3 {
  font-family: var(--font-display);
  color: var(--navy-deep);
  text-transform: uppercase;
  letter-spacing: 0.02em;
  line-height: 1.04;
  margin: 0 0 0.5em;
}
h1 {
  font-size: clamp(2.6rem, 6vw, 3.9rem);
  font-weight: 800;
  letter-spacing: 0.015em;
}
h2 {
  font-size: clamp(1.8rem, 3.4vw, 2.4rem);
  font-weight: 800;
}
h3 {
  font-size: 1.4rem;
  font-weight: 700;
}

p {
  margin: 0 0 1rem;
}

a {
  color: var(--navy);
}

.secondary {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--clay-deep);
}

/* ── Header band (warm-ink) ──────────────────────────────────────────────── */
.site-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 0.5rem 1.5rem;
  background: linear-gradient(178deg, var(--ink-chrome) 0%, var(--ink-chrome-2) 100%);
  border-bottom: 1px solid var(--ink-line);
  padding: 0.6rem 1.5rem;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.7rem;
  text-decoration: none;
  min-height: 44px;
}
/* Inverted full emblem on the dark band — transparent reversed artwork (light
   linework on the warm-ink), true aspect. No silhouette, no white tile. */
.brand__badge {
  height: 92px;
  width: auto;
}
.wordmark {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 1.85rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--on-ink);
  line-height: 1;
}
.site-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem 1.4rem;
}
.site-nav a {
  font-family: var(--font-ui);
  font-size: 0.92rem;
  font-weight: 600;
  letter-spacing: 0.02em;
  color: var(--on-ink-dim);
  text-decoration: none;
  min-height: 44px;
  display: inline-flex;
  align-items: center;
  transition: color 0.15s;
}
.site-nav a:hover {
  color: var(--on-ink);
}

/* ── Section layout ──────────────────────────────────────────────────────── */
.section {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 3.25rem 1.5rem;
}
.section + .section {
  padding-top: 0.5rem;
}

/* ── Hero / fork ─────────────────────────────────────────────────────────── */
.hero {
  position: relative;
  text-align: center;
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--r-hero);
  box-shadow: var(--s-soft);
  padding: 3rem 1.75rem;
  margin-top: 1.5rem;
  overflow: hidden;
}
.hero::before {
  content: "";
  position: absolute;
  inset: 0 0 auto 0;
  height: 4px;
  background: linear-gradient(90deg, var(--navy) 0%, var(--navy-bright) 55%, var(--clay) 100%);
}
.tagline {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 3.5vw, 2.1rem);
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.02em;
  color: var(--navy);
  margin: 0.15em 0 0.6em;
}
.subhead {
  max-width: 44rem;
  margin: 0 auto 2rem;
  font-size: 1.15rem;
  color: var(--ink);
}

.fork {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  justify-content: center;
  margin: 0 auto 1rem;
}
.clarifier {
  max-width: 42rem;
  margin: 0 auto;
  color: var(--ink-2);
  font-size: 0.98rem;
}

/* ── Buttons (kit .v2-btn) ───────────────────────────────────────────────── */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  min-height: 44px;
  padding: 0.7rem 1.4rem;
  border-radius: var(--r-btn);
  font-family: var(--font-ui);
  font-size: 1.02rem;
  font-weight: 600;
  text-decoration: none;
  border: 1px solid transparent;
  cursor: pointer;
  transition: opacity 0.15s, background 0.15s, border-color 0.15s;
}
.btn--primary {
  background: var(--navy);
  color: #fff;
}
.btn--primary:hover {
  opacity: 0.92;
}
.btn--secondary {
  background: var(--surface);
  color: var(--navy);
  border-color: var(--border-strong);
}
.btn--secondary:hover {
  border-color: var(--navy);
}
.btn--block {
  width: 100%;
}
.btn[disabled] {
  opacity: 0.5;
  cursor: not-allowed;
  pointer-events: none;
}

/* Fork buttons are equal weight (neither biases self-ID — landing review §2). */
.fork .btn {
  flex: 1 1 16rem;
  max-width: 22rem;
}

/* ── mkt-btn: the page bodies (index/commercial/404) author CTAs with the
   `mkt-btn <variant>` vocabulary; map it onto the kit so CTAs render as buttons,
   not bare links. Variants in use: primary (navy), clay (warm Pro accent),
   outline (bordered on light), outline-light (bordered on dark), lg (larger).
   (Reskin integration gap — the flattened kit kept `.btn` while the bodies use
   `.mkt-btn`; BUG-022.) ──────────────────────────────────────────────────── */
.mkt-btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  min-height: 44px;
  padding: 0.7rem 1.4rem;
  border-radius: var(--r-btn);
  font-family: var(--font-ui);
  font-size: 1.02rem;
  font-weight: 600;
  text-decoration: none;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform 0.15s, box-shadow 0.15s, opacity 0.15s, background 0.15s, border-color 0.15s;
}
.mkt-btn:hover {
  opacity: 0.92;
}
/* Filled CTAs lift on hover (interactive affordance) rather than just fading. */
.mkt-btn.primary:hover,
.mkt-btn.clay:hover {
  opacity: 1;
  transform: translateY(-1px);
  box-shadow: var(--s-lift);
}
.mkt-btn.primary:active,
.mkt-btn.clay:active {
  transform: translateY(0);
  box-shadow: var(--s-soft);
}
.mkt-btn.primary {
  background: var(--navy);
  color: #fff;
}
.mkt-btn.clay {
  background: var(--clay);
  color: #fff;
}
.mkt-btn.outline {
  background: transparent;
  color: var(--navy);
  border-color: var(--border-strong);
}
.mkt-btn.outline:hover {
  border-color: var(--navy);
  opacity: 1;
}
.mkt-btn.outline-light {
  background: transparent;
  color: #fff;
  border-color: rgba(248, 245, 240, 0.5);
}
.mkt-btn.outline-light:hover {
  border-color: #fff;
  opacity: 1;
}
.mkt-btn.lg {
  min-height: 52px;
  padding: 0.9rem 1.8rem;
  font-size: 1.12rem;
}

/* ── Badge — time-sensitive launch deadline (warn/amber, AA). ────────────── */
.badge {
  display: inline-block;
  background: var(--warn-tint);
  color: var(--warn);
  border: 1px solid var(--warn);
  border-radius: var(--r-pill);
  /* Bold + >=18px clears large-text AA; the AA-safe warn ink clears normal-text AA. */
  font-family: var(--font-ui);
  font-size: 1.05rem;
  font-weight: 700;
  padding: 0.5rem 1.1rem;
  margin: 0 0 1.5rem;
}

/* Non-time-sensitive launch/price chip — navy (never amber). */
.badge--info {
  background: var(--navy-tint);
  color: var(--navy-deep);
  border-color: var(--navy);
}

/* ── Cards (kit .v2-card) ────────────────────────────────────────────────── */
.cards {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(15rem, 1fr));
  gap: 1.25rem;
  margin: 1.75rem 0;
}
.card {
  background: var(--surface);
  border: 1px solid var(--border);
  box-shadow: var(--s-soft);
  border-radius: var(--r-card);
  padding: 1.5rem;
}
.card h3 {
  margin-top: 0;
  color: var(--navy-deep);
}

/* ── Pricing — celebrated numeral (kit big-numeral data element). ────────── */
.price {
  background: var(--surface);
  border: 1px solid var(--border);
  box-shadow: var(--s-lift);
  border-radius: var(--r-card);
  padding: 1.75rem;
  max-width: 28rem;
}
.price h3 {
  color: var(--navy-deep);
  margin-top: 0;
}
.amount,
.price .amount {
  display: block;
  font-family: var(--font-display);
  font-size: clamp(2.6rem, 6vw, 3.4rem);
  font-weight: 800;
  font-variant-numeric: tabular-nums;
  letter-spacing: 0.01em;
  line-height: 1;
  color: var(--navy);
  margin: 0.1em 0 0.5rem;
}

/* ── Waitlist form (kit .v2-field / .v2-input) ───────────────────────────── */
.waitlist {
  max-width: 32rem;
  margin: 1.25rem 0;
}
.waitlist .field {
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
  margin-bottom: 0.85rem;
}
.waitlist label {
  font-family: var(--font-ui);
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--ink-2);
}
.waitlist input[type="email"] {
  min-height: 44px;
  padding: 0.7rem 0.9rem;
  font-family: var(--font-ui);
  font-size: 1rem;
  color: var(--ink);
  border: 1px solid var(--border-strong);
  border-radius: var(--r-tile);
  background: var(--surface);
  transition: border-color 0.15s, box-shadow 0.15s;
}
.waitlist input[type="email"]:focus {
  border-color: var(--navy);
  box-shadow: 0 0 0 3px rgba(22, 58, 114, 0.12);
  outline: none;
}

/* Inline form states — icon + text, never colour-only (landing review §4). */
.form-status {
  margin-top: 0.75rem;
  font-weight: 600;
}
.form-status:empty {
  display: none;
}
.form-status[data-state="success"] {
  color: var(--ok);
}
.form-status[data-state="error"] {
  color: var(--alert);
}
.form-status .icon {
  font-weight: 700;
  margin-right: 0.35rem;
}

/* ── Disclaimer (page-level legal footer) ────────────────────────────────── */
.disclaimer {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 2rem 1.5rem;
  color: var(--ink-2);
  font-size: 0.95rem; /* >=14px, AA on warm canvas (landing review §4) */
  border-top: 1px solid var(--border);
}
.cross-link {
  font-weight: 600;
  color: var(--ink);
}

/* ── Footer band (warm-ink) ──────────────────────────────────────────────── */
.site-footer {
  background: linear-gradient(178deg, var(--ink-chrome) 0%, var(--ink-chrome-2) 100%);
  border-top: 1px solid var(--ink-line);
  padding: 2.5rem 1.5rem;
  text-align: center;
  color: var(--on-ink-dim);
  font-size: 0.95rem;
}
.footer-badge {
  height: 72px;
  width: auto;
  margin-bottom: 0.5rem;
}
.site-footer nav {
  margin-bottom: 0.5rem;
}
.site-footer nav a {
  display: inline-block;
  margin: 0 0.75rem;
  min-height: 44px;
  line-height: 44px;
  color: var(--on-ink);
  text-decoration: none;
}
.site-footer nav a:hover {
  text-decoration: underline;
}
.footer-legal a {
  color: var(--on-ink-dim);
  font-size: 0.9rem;
}
.footer-identity {
  color: var(--on-ink-dim);
  margin: 0.75rem 0 0.25rem;
}
.footer-contact {
  margin: 0;
}
.footer-contact a {
  color: var(--on-ink);
}

/* ── Responsive ──────────────────────────────────────────────────────────── */
@media (max-width: 36rem) {
  .site-header {
    justify-content: center;
    text-align: center;
  }
  .site-nav {
    justify-content: center;
    width: 100%;
  }
}

/* ════════════════════════════════════════════════════════════════════════════
   MARKETING COMPONENT LAYER (.mkt-*)
   The page bodies (index/commercial/404) are authored against a `.mkt-*` BEM
   vocabulary that the kit CSS above (.section/.hero/.card/.price/.waitlist)
   never matched — so the pages rendered almost entirely unstyled (full-bleed
   text, giant icons, no cards, broken device mockup). This layer styles that
   vocabulary on the SAME tokens + design language. (BUG-022 fixed the buttons;
   this completes the rest.)
   ════════════════════════════════════════════════════════════════════════════ */

/* Layout primitives */
.mkt-container { max-width: var(--maxw); margin: 0 auto; padding: 0 1.5rem; }
.mkt-section { padding: 4rem 0; }
.mkt-section.tight { padding: 2.75rem 0; }
.mkt-section.white { background: var(--surface); }
.mkt-section.parchment { background: var(--canvas); }
.mkt-section.grouping { background: var(--canvas); }
.mkt-section.ink {
  background: linear-gradient(178deg, var(--ink-chrome) 0%, var(--ink-chrome-2) 100%);
  color: var(--on-ink);
}
.text-center { text-align: center; }

/* Eyebrow — section label above headings. Graphic-character move 06: clay is
   a LINE, never a text color — tertiary text over a 2px clay rule 4px below
   (one section eyebrow per screenful). */
.mkt-eyebrow {
  display: inline-block;
  font-family: var(--font-ui);
  font-size: 0.78rem; font-weight: 700; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--ink-3);
  border-bottom: var(--rule-clay) solid var(--clay);
  padding-bottom: 4px;
  margin-bottom: 0.85rem;
}
.mkt-eyebrow.on-dark { color: var(--on-ink-dim); }
/* Centered section eyebrows (pages previously inlined display:block;
   text-align:center — that would stretch the clay rule full-width). */
.mkt-eyebrow.center { display: table; margin-left: auto; margin-right: auto; }

/* Headings / prose */
.mkt-display {
  font-family: var(--font-display); font-weight: 800; text-transform: uppercase;
  letter-spacing: 0.015em; line-height: 1.02;
  font-size: clamp(2.6rem, 5.5vw, 4rem); color: var(--navy-deep);
  margin: 0 0 0.4em;
}
.mkt-h1 { font-size: clamp(2.4rem, 5vw, 3.4rem); }
.mkt-h2 { font-size: clamp(1.9rem, 3.4vw, 2.5rem); margin-bottom: 0.6em; }
.mkt-h1.on-dark, .mkt-h2.on-dark, .mkt-display.on-dark { color: #fff; }
.mkt-lead {
  font-family: var(--font-prose); font-size: 1.18rem; line-height: 1.6;
  color: var(--ink-2); margin: 0 0 1rem;
}
.mkt-lead.on-dark { color: var(--on-ink-dim); }
.mkt-small { font-size: 0.9rem; color: var(--ink-3); }
.mkt-legal-wrap { max-width: 52rem; }
.mkt-legal-wrap p { color: var(--ink-2); margin-bottom: 1rem; }

/* Hero */
.mkt-hero { padding: 3.5rem 0 3rem; background: var(--canvas); }
.mkt-hero__grid {
  display: grid; grid-template-columns: 1.05fr 0.95fr; gap: 3rem; align-items: center;
}
.mkt-hero__copy { min-width: 0; }
.mkt-hero__actions { display: flex; flex-wrap: wrap; gap: 0.85rem; margin-top: 1.75rem; }

/* Badges (eyebrow-style chips used in the commercial hero) */
.mkt-badge {
  display: inline-flex; align-items: center; gap: 0.1rem;
  font-family: var(--font-ui); font-size: 0.85rem; font-weight: 700;
  padding: 0.35rem 0.85rem; border-radius: var(--r-pill);
  background: var(--navy-tint); color: var(--navy-deep);
}
.mkt-badge.clay { background: var(--clay-tint); color: var(--clay-deep); }
.mkt-badge.ink { background: rgba(24, 16, 8, 0.06); color: var(--ink-2); }
.mkt-badge i {
  width: 0.5rem; height: 0.5rem; border-radius: 50%; background: currentColor;
  display: inline-block; opacity: 0.85;
}

/* Audience fork cards */
.mkt-fork-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1.5rem; margin-top: 2rem; }
.mkt-fork-card {
  display: flex; flex-direction: column;
  background: var(--surface); border: 1px solid var(--border);
  border-radius: var(--r-card); box-shadow: var(--s-soft); padding: 2rem 1.85rem;
}
.mkt-fork-card.is-pro { border-color: var(--clay); box-shadow: var(--s-lift); position: relative; }
.mkt-fork-card.is-pro::before {
  content: ""; position: absolute; inset: 0 0 auto 0; height: 4px;
  background: var(--clay); border-radius: var(--r-card) 0 0 0; /* top-right is notched */
}
.mkt-fork-card__eyebrow {
  font-family: var(--font-ui); font-size: 0.76rem; font-weight: 700;
  letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); margin-bottom: 0.75rem;
}
/* Graphic-character move 05 (scale contrast): the price is the page's ONE
   oversized numeral — 76px cap, navy, tight line-height, mono unit beside it
   on the baseline over a hairline (move 04: units leave the numeral).
   `.is-sub` demotes a second price card on the same page (e.g. the gated Pro
   card on the index fork) so exactly one numeral stays oversized per screen. */
.mkt-fork-card__price {
  display: flex; align-items: baseline; gap: 0.45rem; flex-wrap: wrap;
  font-family: var(--font-display); font-size: clamp(3.2rem, 7vw, 4.75rem); font-weight: 800;
  font-variant-numeric: tabular-nums; line-height: 0.85; color: var(--navy);
  border-bottom: 1px solid var(--border); padding-bottom: 6px;
}
.mkt-fork-card__price.is-sub { font-size: clamp(2.4rem, 5vw, 3rem); line-height: 1; }
.mkt-fork-card__price-unit {
  font-family: var(--font-mono); font-size: 0.72rem; font-weight: 500;
  letter-spacing: 0.05em; text-transform: uppercase; color: var(--ink-3);
}
.mkt-fork-card__price-note { color: var(--ink-2); font-size: 0.95rem; margin: 0.6rem 0 1.1rem; }
.mkt-fork-card__title {
  font-family: var(--font-display); font-weight: 700; text-transform: uppercase;
  letter-spacing: 0.02em; font-size: 1.3rem; color: var(--navy-deep); margin-bottom: 0.5rem;
}
.mkt-fork-card__desc { color: var(--ink-2); margin-bottom: 1rem; }
.mkt-fork-card__features { list-style: none; padding: 0; margin: 0 0 1.25rem; }
.mkt-fork-card__features li {
  position: relative; padding-left: 1.5rem; margin-bottom: 0.5rem; color: var(--ink); font-size: 0.96rem;
}
.mkt-fork-card__features li::before { content: "✓"; position: absolute; left: 0; color: var(--ok); font-weight: 700; }
.mkt-fork-card__cta { margin-top: auto; }
/* A full-width CTA anchors the card footer and reads as the card's primary action. */
.mkt-fork-card__cta .mkt-btn { width: 100%; }

/* Real product showpiece (what's in the box) — the BL-573 demo unit flat-lay.
   Warm wood ground reads on-brand; frame it like the other surfaces. */
/* 2026-09-12: the product image became a 1024×1024 square (was 1600×1205 landscape), so at
   container width it stood ~1000px tall and out of scale with the section around it. Capped
   to 40rem and centred — two-thirds of the container, Curtis's "reduce it by a third" — so the
   square reads as a product shot beside the copy rather than a wall. Full width again under
   the 36rem phone breakpoint, where the container is narrower than the cap anyway. */
.mkt-components-shot { margin: 2rem auto 0; max-width: 40rem; }
.mkt-components-shot picture { display: block; }
.mkt-components-shot img {
  width: 100%; height: auto; display: block;
  border: 1px solid var(--border-strong);
  border-radius: var(--r-card); box-shadow: var(--s-lift);
}
.mkt-components-shot figcaption {
  margin-top: 0.85rem; text-align: center;
  font-family: var(--font-ui); font-size: 0.9rem; color: var(--ink-2);
}

/* Run-record filmstrip (/grows/*). Six square camera keyframes in a row on a
   desktop container; three-up on a phone, because six across a 375 px screen is
   55 px a frame and the plant is not legible at that size. A media query rather
   than auto-fit: auto-fit gives a variable column count, and the whole point of
   the strip is a steady rhythm you read left to right as time. */
.mkt-filmstrip { display: grid; grid-template-columns: repeat(4, 1fr); gap: 8px; } /* thirteen frames since 2026-11-01: 4+4+4+1; twelve 10-25; eleven 10-18; 5x2 from 10-11; 3x3 before */
.mkt-filmstrip img {
  width: 100%; height: auto; display: block;
  border-radius: 8px; border: 1px solid var(--border, #e7e1d8);
}
@media (max-width: 640px) {
  .mkt-filmstrip { grid-template-columns: repeat(2, 1fr); gap: 6px; }
}

/* Feature cards (what's in the box) */
/* Two columns so the four feature cards form a balanced 2×2 (auto-fit yielded
   3 + 1 orphan at --maxw). Collapses to a single column on narrow screens. */
.mkt-feature-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1.25rem; margin-top: 2rem; }
.mkt-feature-card {
  background: var(--surface); border: 1px solid var(--border);
  border-radius: var(--r-card); box-shadow: var(--s-soft); padding: 1.75rem;
}
.mkt-feature-card__icon {
  display: inline-flex; align-items: center; justify-content: center;
  width: 3rem; height: 3rem; border-radius: var(--r-tile);
  background: var(--clay-tint); color: var(--clay-deep); margin-bottom: 1rem;
}
.mkt-feature-card__icon svg { width: 1.5rem; height: 1.5rem; }
.mkt-feature-card__title {
  font-family: var(--font-display); font-weight: 700; text-transform: uppercase;
  letter-spacing: 0.02em; font-size: 1.15rem; color: var(--navy-deep); margin-bottom: 0.4rem;
}
.mkt-feature-card__body { color: var(--ink-2); font-size: 0.96rem; margin: 0; }

/* "See it work" demo strip — four short reels of the polished device UI
   (day one → the cut → the finish → the record), a 2x2 narrative arc. */
.mkt-demo-strip { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1.5rem; margin-top: 2rem; }
.mkt-demo-card {
  /* overflow was `hidden`, which would clip the cut-corner notch; the video's
     top-left corner is rounded individually instead (top-right is the notch). */
  margin: 0; display: flex; flex-direction: column;
  background: var(--surface); border: 1px solid var(--border);
  border-radius: var(--r-card); box-shadow: var(--s-soft);
}
.mkt-demo-card video {
  width: 100%; display: block; background: #000; border-bottom: 1px solid var(--border);
  border-radius: calc(var(--r-card) - 1px) 0 0 0;
}
.mkt-demo-card figcaption { padding: 1.1rem 1.25rem 1.35rem; }
.mkt-demo-card__eyebrow {
  font-family: var(--font-ui); font-size: 0.72rem; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3);
}
.mkt-demo-card__title {
  font-family: var(--font-display); font-weight: 700; text-transform: uppercase;
  letter-spacing: 0.02em; font-size: 1.2rem; color: var(--navy-deep); margin: 0.15rem 0 0.35rem;
}
.mkt-demo-card p { color: var(--ink-2); font-size: 0.95rem; margin: 0; }
/* The whole-grow card leads the strip and spans it. Without this a 5th card
   dangles alone in the last row of a 2-column grid. Side-by-side above 52rem so
   the 800px-wide capture is never upscaled past its own resolution; below that
   the strip is already single-column and this collapses with everything else. */
.mkt-demo-card--wide { grid-column: 1 / -1; }
@media (min-width: 52.01rem) {
  .mkt-demo-card--wide { flex-direction: row; align-items: stretch; }
  .mkt-demo-card--wide video {
    /* min-width:0 is load-bearing: a flex item defaults to min-width:auto, which is
       the video's INTRINSIC 800px, so flex-basis was ignored and the caption got
       squeezed to ~135px of one-word lines. */
    flex: 0 0 58%; min-width: 0; align-self: center;
    border-bottom: 0; border-right: 1px solid var(--border);
    border-radius: calc(var(--r-card) - 1px) 0 0 calc(var(--r-card) - 1px);
  }
  .mkt-demo-card--wide figcaption { display: flex; flex-direction: column; justify-content: center; }
}
@media (max-width: 52rem) { .mkt-demo-strip { grid-template-columns: 1fr; max-width: 30rem; margin-left: auto; margin-right: auto; } }

/* Hero screen print — the live dashboard, replacing the hand-built device-frame mock (2026-09-12).
   Same card chrome the other UI shots use: hairline border, card radius, lift shadow. */
.mkt-hero__shot { margin: 0; }
.mkt-hero__shot picture { display: block; }
.mkt-hero__shot img,
.mkt-hero__shot video {
  width: 100%; height: auto; display: block;
  border: 1px solid var(--border-strong);
  border-radius: var(--r-card); box-shadow: var(--s-lift);
}
.mkt-hero__shot video { background: #000; }

/* Waitlist form */
.mkt-waitlist { max-width: 30rem; }
.mkt-waitlist__row { display: flex; gap: 0.6rem; }
.mkt-waitlist__input {
  flex: 1; min-height: 48px; padding: 0.7rem 0.95rem; font-family: var(--font-ui);
  font-size: 1rem; color: var(--ink); border: 1px solid var(--border-strong);
  border-radius: var(--r-tile); background: var(--surface); transition: border-color 0.15s, box-shadow 0.15s;
}
.mkt-waitlist__input:focus { border-color: var(--navy); box-shadow: 0 0 0 3px rgba(22, 58, 114, 0.12); outline: none; }
.mkt-waitlist__status { margin-top: 0.75rem; font-weight: 600; min-height: 1.2em; }
.mkt-waitlist__status.is-success { color: var(--ok); }
.mkt-waitlist__status.is-error { color: var(--alert); }

/* CTA strip + disclaimer */
.mkt-cta-strip { margin-top: 1.5rem; }
.mkt-disclaimer { border-top: 1px solid var(--border); padding-top: 1.5rem; color: var(--ink-3); font-size: 0.88rem; }
.mkt-disclaimer__heading {
  font-family: var(--font-ui); font-weight: 700; letter-spacing: 0.08em;
  text-transform: uppercase; font-size: 0.78rem; color: var(--ink-2); margin-bottom: 0.6rem;
}
.mkt-disclaimer p { margin-bottom: 0.75rem; }

/* Responsive — marketing layer */
@media (max-width: 52rem) {
  .mkt-hero__grid { grid-template-columns: 1fr; gap: 2rem; }
  .mkt-fork-grid { grid-template-columns: 1fr; }
  .mkt-feature-grid { grid-template-columns: 1fr; }
}
@media (max-width: 32rem) {
  .mkt-waitlist__row { flex-direction: column; }
  .mkt-section { padding: 2.75rem 0; }
}

/* ════════════════════════════════════════════════════════════════════════════
   GRAPHIC CHARACTER — the seven formal moves (design-system addendum, 2026-08)
   Drawing rules only: no new colors, typefaces, or motion. Canonical spec:
   the DS project README §"Graphic character" (+ preview/graphic-character.html);
   the hub kit carries the same layer. Applied here: cut corners on every card,
   graph paper on the ink bands, clay as a line (eyebrow rules above), price as
   the page's one oversized numeral with a mono unit (above), and data marks +
   nav tick inside the device mockup so it depicts the app's real look.
   ════════════════════════════════════════════════════════════════════════════ */

/* ── Move 01 · Cut corner — every card loses its top-right radius to a 22px
   square notch cut back to the surface behind it (inner radius 4px). Never on
   buttons, inputs, badges, or the framed photograph. ─────────────────────── */
.mkt-fork-card, .mkt-feature-card, .mkt-demo-card {
  position: relative;
  border-top-right-radius: 0;
}
.mkt-fork-card::after, .mkt-feature-card::after, .mkt-demo-card::after {
  content: "";
  position: absolute;
  top: -1px;
  right: -1px;
  width: var(--notch-card);
  height: var(--notch-card);
  background: var(--notch-fill);
  border-left: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  border-bottom-left-radius: 4px;
  pointer-events: none;
}
/* The notch fill is the surface BEHIND the card — follow the section band. */
.mkt-section.white { --notch-fill: var(--surface); }
.mkt-section.parchment, .mkt-section.grouping { --notch-fill: var(--canvas); }

/* ── Move 02 · Graph-paper chrome — 16×16px rule grid at
   rgba(245,240,232,0.045) on --ink surfaces ONLY (header band, footer band,
   ink sections). Never on
   paper, cards, or modals. ───────────────────────────────────────────────── */
.site-header, .site-footer, .mkt-section.ink {
  position: relative;
}
.site-header::before, .site-footer::before, .mkt-section.ink::before {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  background-image:
    linear-gradient(rgba(245, 240, 232, 0.045) 1px, transparent 1px),
    linear-gradient(90deg, rgba(245, 240, 232, 0.045) 1px, transparent 1px);
  background-size: var(--grid-ink) var(--grid-ink);
}
.site-header > *, .site-footer > *, .mkt-section.ink > * {
  position: relative;
}


/* ── VPD calculator (/answers/vpd-calculator/, 2026-09-18) ───────────────────
   Same tokens, same drawing rules. Inputs mirror .mkt-waitlist__input; the
   results panel is a parchment card with the two VPD numbers as the page's
   scale-contrast numerals (move 05) and their unit in mono beside them. */
.mkt-calc {
  margin: 0 0 2.5rem;
  padding: 1.5rem 1.5rem 1.25rem;
  background: var(--canvas);
  border: 1px solid var(--border);
  border-radius: var(--r-card);
  box-shadow: var(--s-soft);
}
.mkt-calc__heading {
  font-family: var(--font-display); font-weight: 700; text-transform: uppercase;
  letter-spacing: 0.02em; font-size: 1.6rem; color: var(--navy-deep); margin: 0 0 1rem;
}
.mkt-calc__units { border: 0; padding: 0; margin: 0 0 1.25rem; display: flex; align-items: center; gap: 0.35rem; }
.mkt-calc__units legend {
  font-family: var(--font-ui); font-size: 0.78rem; font-weight: 700; letter-spacing: 0.1em;
  text-transform: uppercase; color: var(--ink-3); float: left; margin-right: 0.85rem;
}
.mkt-calc__units input[type="radio"] { position: absolute; opacity: 0; width: 1px; height: 1px; }
.mkt-calc__units label {
  font-family: var(--font-ui); font-weight: 600; font-size: 0.95rem; color: var(--ink-2);
  padding: 0.35rem 0.85rem; border: 1px solid var(--border-strong); border-radius: var(--r-pill);
  background: var(--surface); cursor: pointer;
}
.mkt-calc__units input[type="radio"]:checked + label { background: var(--navy); border-color: var(--navy); color: #fff; }
.mkt-calc__units input[type="radio"]:focus-visible + label { outline: var(--focus-ring); outline-offset: 2px; }
.mkt-calc__grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem 1.25rem; }
.mkt-calc__field label { display: block; font-family: var(--font-ui); font-weight: 600; font-size: 0.95rem; color: var(--ink); margin-bottom: 0.35rem; }
.mkt-calc__field small { display: block; font-size: 0.82rem; color: var(--ink-3); margin-top: 0.35rem; line-height: 1.4; }
.mkt-calc__optional {
  font-weight: 600; font-size: 0.72rem; letter-spacing: 0.08em; text-transform: uppercase;
  color: var(--ink-3); margin-left: 0.4rem;
}
.mkt-calc__input {
  width: 100%; min-height: 48px; padding: 0.7rem 0.95rem; font-family: var(--font-ui);
  font-size: 1rem; color: var(--ink); border: 1px solid var(--border-strong);
  border-radius: var(--r-tile); background: var(--surface); transition: border-color 0.15s, box-shadow 0.15s;
}
.mkt-calc__input:focus { border-color: var(--navy); box-shadow: 0 0 0 3px rgba(22, 58, 114, 0.12); outline: none; }
.mkt-calc__results {
  display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem 1.25rem;
  margin-top: 1.5rem; padding-top: 1.25rem; border-top: 1px solid var(--border);
}
.mkt-calc__result { min-width: 0; }
.mkt-calc__result--wide { grid-column: 1 / -1; }
.mkt-calc__result-label {
  display: block; font-family: var(--font-ui); font-size: 0.78rem; font-weight: 700;
  letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); margin-bottom: 0.25rem;
}
.mkt-calc__result-value {
  display: block; font-family: var(--font-display); font-weight: 800; font-size: 2.4rem;
  line-height: 1.05; color: var(--navy-deep); overflow-wrap: anywhere;
}
/* A prose line in the big-number slot (the empty-form prompt, "not measured"). */
.mkt-calc__result-value:not(:empty):not([data-numeric]) { font-family: var(--font-prose); font-weight: 400; font-size: 1rem; color: var(--ink-2); line-height: 1.5; }
.mkt-calc__result-value[data-numeric] { font-family: var(--font-display); font-weight: 800; font-size: 2.4rem; color: var(--navy-deep); }
.mkt-calc__result-verdict { display: block; font-family: var(--font-ui); font-weight: 600; font-size: 1.05rem; color: var(--ink); line-height: 1.45; }
.mkt-calc__result-note { display: block; font-family: var(--font-prose); font-size: 0.95rem; color: var(--ink-2); margin-top: 0.35rem; line-height: 1.5; }
.mkt-calc__share { display: flex; flex-wrap: wrap; align-items: center; gap: 0.85rem; margin-top: 1.25rem; }
.mkt-calc__copy-status { font-family: var(--font-mono); font-size: 0.85rem; color: var(--ink-2); overflow-wrap: anywhere; }
.mkt-calc__formula {
  font-family: var(--font-mono); font-size: 0.88rem; line-height: 1.6; color: var(--ink);
  background: var(--canvas); border: 1px solid var(--border); border-radius: var(--r-tile);
  padding: 1rem 1.15rem; overflow-x: auto; margin: 0 0 1rem;
}
@media (max-width: 40rem) {
  .mkt-calc__grid, .mkt-calc__results { grid-template-columns: 1fr; }
}

/* ════════════════════════════════════════════════════════════════════════════
   INFOGRAPHICS (.mkt-infographic / .ig-*) — 2026-10-14
   The figures on /answers and /blog, drawn at build time by infographic-kit.mjs
   from each page's own numbers. Same tokens, same drawing rules as the grow
   page's story section: the figure is a card (notched, move 01), its identifier
   is an index plate above the title (move 07), units leave the numeral (move
   04), clay is a line — a threshold, a tick, a chevron — and never a fill or a
   text colour, and nothing here is green. Layouts are HTML grids, not SVG, so
   the words wrap and stay legible at a phone width; the one SVG primitive
   (.ig-scene) carries numbers only and puts its words in a legend beside it.
   ════════════════════════════════════════════════════════════════════════════ */
.mkt-infographic {
  position: relative; margin: 28px 0; padding: 18px 20px 16px;
  background: var(--surface); border: 1px solid var(--border);
  border-radius: var(--r-tile); border-top-right-radius: 0; box-shadow: var(--s-soft);
}
.mkt-infographic::after {
  content: ""; position: absolute; top: -1px; right: -1px;
  width: var(--notch-card); height: var(--notch-card); background: var(--notch-fill);
  border-left: 1px solid var(--border); border-bottom: 1px solid var(--border);
  border-bottom-left-radius: 4px; pointer-events: none;
}
.mkt-infographic > figcaption {
  margin-top: 14px; font-family: var(--font-prose); font-size: 0.9rem; line-height: 1.5; color: var(--ink-2);
}
.ig { font-family: var(--font-ui); font-size: 0.9rem; line-height: 1.45; color: var(--ink); }
.ig__head { display: grid; gap: 6px; justify-items: start; padding-bottom: 10px; margin-bottom: 14px; border-bottom: 1px solid var(--border); }
.ig__plate {
  font-family: var(--font-mono); font-size: 0.64rem; font-weight: 500; letter-spacing: 0.06em; text-transform: uppercase;
  color: var(--ink-3); border: 1px solid var(--border-strong); border-radius: 3px; padding: 1px 5px;
}
.ig__title {
  font-family: var(--font-display); font-weight: 700; text-transform: uppercase; letter-spacing: 0.01em;
  font-size: 1.3rem; line-height: 1.1; color: var(--navy-deep);
}
.ig__lead { font-family: var(--font-prose); font-size: 0.95rem; color: var(--ink-2); margin: -6px 0 14px; }
.ig__foot { margin-top: 14px; padding-top: 8px; border-top: 1px solid var(--border); font-size: 0.76rem; color: var(--ink-3); }
.ig__rule { height: 1px; background: var(--border); margin: 16px 0; }

/* key/value slots inside cards */
.ig-kv { display: grid; gap: 2px; margin-top: 8px; }
.ig-kv:first-child { margin-top: 0; }
.ig-kv__k { font-family: var(--font-mono); font-size: 0.62rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-3); }
.ig-kv__v { font-size: 0.88rem; color: var(--ink-2); }
.ig-kv--see .ig-kv__v { color: var(--ink); font-weight: 600; }
.ig-kv--is .ig-kv__v { color: var(--navy-deep); font-weight: 600; }

/* status pill — words, never colour alone */
.ig-pill {
  display: inline-block; font-family: var(--font-mono); font-size: 0.64rem; letter-spacing: 0.06em; text-transform: uppercase;
  padding: 1px 7px; border-radius: 3px; border: 1px solid var(--navy); color: var(--navy-deep); background: var(--navy-tint); margin-bottom: 4px;
}
.ig-pill--muted { border: 1px dashed var(--border-strong); color: var(--ink-3); background: transparent; }
.ig-pill--warn { border-color: var(--warn); color: var(--warn); background: var(--warn-tint); }
.ig-pill--ink { border-color: var(--ink-2); color: var(--ink); background: transparent; }

/* fork — one question, N outcomes, joined by a bus bar */
.ig-fork__root {
  display: table; margin: 0 auto; padding: 0.4rem 0.9rem; border: 1px solid var(--navy); border-radius: var(--r-pill);
  font-weight: 600; color: var(--navy-deep); text-align: center;
}
.ig-fork__stem { width: 0; height: 14px; margin: 0 auto; border-left: 1px solid var(--navy); }
.ig-fork__bus { display: grid; gap: 12px; height: 22px; }
.ig-fork__tick { position: relative; }
.ig-fork__tick::before { content: ""; position: absolute; left: 50%; top: 0; bottom: 0; border-left: 1px solid var(--navy); }
.ig-fork__tick::after { content: ""; position: absolute; top: 0; left: -6px; right: -6px; border-top: 1px solid var(--navy); }
.ig-fork__tick.is-first::after { left: 50%; }
.ig-fork__tick.is-last::after { right: 50%; }
.ig-fork__cards { display: grid; gap: 12px; }
.ig-fork__card { background: var(--canvas); border: 1px solid var(--border); border-radius: 8px; padding: 12px 14px; }

/* band — one axis, several tracks */
.ig-band__rows { position: relative; }
.ig-band__row { display: grid; grid-template-columns: 7rem minmax(0, 1fr); gap: 10px; align-items: center; }
.ig-band__row + .ig-band__row { margin-top: 4px; }
.ig-band__name { font-size: 0.78rem; color: var(--ink-2); text-align: right; line-height: 1.25; }
.ig-band__track { position: relative; height: 48px; }
.ig-band__track::before { content: ""; position: absolute; left: 0; right: 0; top: 50%; border-top: 1px solid var(--border-strong); }
.ig-band__seg {
  position: absolute; top: 17px; height: 14px; border-radius: 2px; box-sizing: border-box;
  background: var(--navy-tint); border: 1px solid var(--navy-bright);
}
.ig-band__seg--strong { border: 1.5px solid var(--navy); }
.ig-band__seg--warn { background: var(--warn-tint); border-color: var(--warn); }
.ig-band__seg--ink { background: var(--ink-chrome); border-color: var(--ink-chrome); }
.ig-band__seg-label {
  position: absolute; left: 5px; top: -1px; line-height: 14px; white-space: nowrap;
  font-family: var(--font-mono); font-size: 0.62rem; letter-spacing: 0.03em; color: var(--navy-deep);
}
.ig-band__seg--warn .ig-band__seg-label { color: var(--warn); }
.ig-band__seg--ink .ig-band__seg-label { color: var(--on-ink); }
.ig-band__mark {
  position: absolute; top: 50%; width: 11px; height: 11px; margin: -5.5px 0 0 -5.5px; border-radius: 50%;
  background: var(--navy); border: 2px solid #fff; box-shadow: 0 0 0 1px var(--navy); box-sizing: border-box;
}
.ig-band__mark-label {
  position: absolute; left: 50%; transform: translateX(-50%); white-space: nowrap;
  font-family: var(--font-mono); font-size: 0.66rem; font-weight: 500; color: var(--navy-deep);
}
.ig-band__mark--above .ig-band__mark-label { bottom: 12px; }
.ig-band__mark--below .ig-band__mark-label { top: 12px; }
.ig-band__mark.is-left .ig-band__mark-label { left: -5px; transform: none; }
.ig-band__mark.is-right .ig-band__mark-label { left: auto; right: -5px; transform: none; }
.ig-band__lines { position: absolute; top: 0; bottom: 0; left: calc(7rem + 10px); right: 0; pointer-events: none; }
.ig-band__line { position: absolute; top: 0; bottom: 0; border-left: 2px dashed var(--clay); }
.ig-band__line-label {
  position: absolute; top: 0; left: 5px; white-space: nowrap;
  font-family: var(--font-mono); font-size: 0.62rem; color: var(--ink-2);
}
.ig-band__row--key { display: none; }
.ig-band__key { display: flex; flex-wrap: wrap; gap: 4px 12px; font-family: var(--font-mono); font-size: 0.64rem; color: var(--ink-2); margin: -6px 0 6px; }
.ig-band__key-item { display: inline-flex; align-items: center; gap: 5px; position: relative; z-index: 1; background: var(--surface); padding-right: 3px; }
.ig-band__sw { display: inline-block; width: 12px; height: 8px; border-radius: 2px; box-sizing: border-box; background: var(--navy-tint); border: 1px solid var(--navy-bright); }
.ig-band__sw--strong { border: 1.5px solid var(--navy); }
.ig-band__sw--warn { background: var(--warn-tint); border-color: var(--warn); }
.ig-band__sw--ink { background: var(--ink-chrome); border-color: var(--ink-chrome); }
.ig-band__sw--mark { width: 8px; height: 8px; border-radius: 50%; background: var(--navy); border: 0; }
.ig-band__row--axis { margin-top: 2px; }
.ig-band__row--axis .ig-band__name { font-family: var(--font-mono); font-size: 0.64rem; color: var(--ink-3); align-self: start; padding-top: 7px; }
.ig-band__axis { position: relative; height: 24px; border-top: 1px solid var(--border-strong); }
.ig-band__tick { position: absolute; top: -1px; }
.ig-band__tick::before { content: ""; position: absolute; left: 0; top: 0; height: 6px; border-left: 1px solid var(--border-strong); }
.ig-band__tick > span {
  position: absolute; top: 8px; left: 0; transform: translateX(-50%); white-space: nowrap;
  font-family: var(--font-mono); font-size: 0.66rem; color: var(--ink-3);
}

/* timeline — a rail of phases and numbered dots, explained in the list beneath */
.ig-tl__rail { position: relative; height: 94px; margin-top: 6px; }
.ig-tl__line { position: absolute; left: 0; right: 0; top: 38px; border-top: 2px solid var(--border-strong); }
.ig-tl__phase {
  position: absolute; top: 50px; height: 18px; box-sizing: border-box; border-radius: 2px;
  background: var(--navy-tint); border: 1px solid var(--navy-bright);
}
.ig-tl__phase--lane1 { top: 72px; }
.ig-tl__phase--warn { background: var(--warn-tint); border-color: var(--warn); }
.ig-tl__phase > span {
  position: absolute; left: 5px; top: 0; line-height: 16px; white-space: nowrap;
  font-family: var(--font-mono); font-size: 0.6rem; letter-spacing: 0.04em; text-transform: uppercase; color: var(--navy-deep);
}
.ig-tl__phase--warn > span { color: var(--warn); }
.ig-tl__dot {
  position: absolute; top: 38px; width: 18px; height: 18px; margin: -9px 0 0 -9px; box-sizing: border-box;
  border-radius: 50%; background: #fff; border: 2px solid var(--ink-3);
  display: flex; align-items: center; justify-content: center; color: var(--ink);
}
.ig-tl__dot.ig-mark--you { border-color: var(--clay); }
.ig-tl__dot.ig-mark--call { border-color: var(--navy); border-radius: 3px; color: var(--navy-deep); }
.ig-tl__dot.ig-mark--world { width: 18px; height: 18px; margin: -9px 0 0 -9px; background: #fff; }
.ig-tl__dot.is-alt { top: 12px; }
.ig-tl__dot.is-alt::after { content: ""; position: absolute; left: 50%; top: 16px; height: 10px; border-left: 1px solid var(--border-strong); }
.ig-tl__n { font-family: var(--font-mono); font-size: 0.62rem; font-weight: 500; line-height: 1; }
.ig-tl__axis { position: relative; height: 24px; border-top: 1px solid var(--border-strong); }
.ig-tl__list { margin-top: 10px; }
.ig-tl__item { display: grid; grid-template-columns: 22px 4.8rem 14px minmax(0, 1fr); gap: 8px; align-items: start; padding: 7px 0; border-top: 1px solid var(--border); }
.ig-tl__item:first-child { border-top: 0; }
.ig-tl__n--list {
  display: inline-flex; width: 18px; height: 18px; box-sizing: border-box; border-radius: 50%; border: 1px solid var(--navy);
  color: var(--navy-deep); align-items: center; justify-content: center;
}
.ig-tl__when { font-family: var(--font-mono); font-size: 0.74rem; color: var(--ink-3); padding-top: 2px; }
.ig-tl__title { display: block; font-weight: 600; color: var(--ink); }
.ig-tl__detail { display: block; font-size: 0.86rem; color: var(--ink-2); }
.ig-mark { display: inline-block; width: 10px; height: 10px; margin-top: 4px; box-sizing: border-box; }
.ig-mark--you { border-radius: 50%; background: var(--clay); }
.ig-mark--device { border-radius: 50%; border: 1.5px solid var(--ink-3); }
.ig-mark--call { border: 1.5px solid var(--navy); }
.ig-mark--world { border-radius: 50%; background: var(--ink-3); width: 7px; height: 7px; margin: 5px 1px 0; }
.ig-legend {
  display: flex; flex-wrap: wrap; gap: 14px; margin: 0 0 8px;
  font-family: var(--font-mono); font-size: 0.64rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-3);
}
.ig-legend__item { display: inline-flex; align-items: center; gap: 6px; }
.ig-legend .ig-mark { margin-top: 0; }

/* bars — horizontal, one typed number each */
.ig-bars__row { display: grid; grid-template-columns: minmax(6rem, 0.8fr) minmax(0, 1.4fr) auto; gap: 2px 10px; align-items: center; padding: 5px 0; }
.ig-bars__label { font-size: 0.84rem; color: var(--ink-2); text-align: right; line-height: 1.25; }
.ig-bars__track { position: relative; height: 12px; }
.ig-bars__track::before { content: ""; position: absolute; left: 0; top: 0; bottom: 0; border-left: 1px solid var(--border-strong); }
.ig-bars__bar { position: absolute; left: 0; top: 1px; height: 10px; background: var(--navy); border-radius: 0 2px 2px 0; }
.ig-bars__bar--muted { background: var(--border-strong); }
.ig-bars__bar--tint { background: var(--navy-tint); border: 1px solid var(--navy-bright); box-sizing: border-box; }
.ig-bars__value { font-family: var(--font-mono); font-size: 0.76rem; font-weight: 500; color: var(--navy-deep); white-space: nowrap; }
.ig-bars__note { grid-column: 2 / -1; font-size: 0.78rem; color: var(--ink-3); }
.ig-bars__group {
  font-family: var(--font-mono); font-size: 0.64rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-3);
  margin: 10px 0 2px; padding-top: 8px; border-top: 1px solid var(--border);
}
.ig-bars__group:first-child { margin-top: 0; padding-top: 0; border-top: 0; }

/* tiles — celebrated numbers, unit in mono on the hairline */
.ig-tiles { display: grid; grid-template-columns: repeat(auto-fit, minmax(9.5rem, 1fr)); gap: 14px; }
.ig-tile { display: grid; gap: 3px; align-content: start; }
.ig-tile__label { font-family: var(--font-mono); font-size: 0.62rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-3); }
.ig-tile__row { display: flex; align-items: baseline; gap: 4px; border-bottom: 1px solid var(--border-strong); padding-bottom: 4px; }
.ig-tile__value { font-family: var(--font-display); font-weight: 800; font-size: 1.7rem; line-height: 0.95; color: var(--navy-deep); font-variant-numeric: tabular-nums; }
.ig-tile__unit { font-family: var(--font-mono); font-size: 0.66rem; letter-spacing: 0.04em; color: var(--ink-3); }
.ig-tile__note { font-size: 0.8rem; color: var(--ink-2); line-height: 1.35; }

/* compare — columns against shared row labels */
.ig-compare { display: grid; gap: 0 10px; }
.ig-compare__col { font-family: var(--font-display); text-transform: uppercase; font-weight: 700; font-size: 1rem; color: var(--navy-deep); padding-bottom: 6px; }
.ig-compare__row {
  font-family: var(--font-mono); font-size: 0.62rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-3);
  padding: 9px 0 7px; border-top: 1px solid var(--border); line-height: 1.3;
}
.ig-compare__cell { font-size: 0.86rem; color: var(--ink-2); padding: 8px 0 7px; border-top: 1px solid var(--border); }
.ig-compare__cell > span { display: block; }

/* mapping — this → that, the arrow a clay line */
.ig-map__head, .ig-map__row { display: grid; grid-template-columns: minmax(0, 1fr) 28px minmax(0, 1.1fr); gap: 0 8px; align-items: start; }
.ig-map__head > span { font-family: var(--font-mono); font-size: 0.62rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-3); padding-bottom: 4px; }
.ig-map__row { padding: 8px 0; border-top: 1px solid var(--border); }
.ig-map__see { font-weight: 600; color: var(--ink); font-size: 0.88rem; }
.ig-map__arrow { display: flex; padding-top: 3px; color: var(--clay); }
.ig-map__so { font-size: 0.88rem; font-weight: 600; color: var(--navy-deep); }
.ig-map__so > span { display: block; }
.ig-map__so .ig-pill { display: inline-block; }
.ig-map__note { font-weight: 400; font-size: 0.82rem; color: var(--ink-2); margin-top: 2px; }

/* steps — a procedure in order, joined by clay chevrons */
.ig-steps { display: grid; gap: 18px; }
.ig-step {
  position: relative; display: grid; gap: 4px; align-content: start;
  background: var(--canvas); border: 1px solid var(--border); border-radius: 8px; padding: 12px 14px;
}
.ig-step::after {
  content: ""; position: absolute; top: 50%; right: -13px; width: 9px; height: 9px; margin-top: -5px;
  border-top: 2px solid var(--clay); border-right: 2px solid var(--clay); transform: rotate(45deg);
}
.ig-step:last-child::after { display: none; }
.ig-step__n { font-family: var(--font-mono); font-size: 0.64rem; letter-spacing: 0.08em; color: var(--ink-3); border: 1px solid var(--border-strong); border-radius: 3px; padding: 1px 5px; justify-self: start; }
.ig-step__title { font-weight: 600; color: var(--navy-deep); }
.ig-step__body { font-size: 0.84rem; color: var(--ink-2); }

/* scene — a drawing with numbered callouts, words in the legend */
.ig-scene { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.15fr); gap: 18px; align-items: start; }
.ig-scene__art svg { display: block; width: 100%; height: auto; }
.ig-scene__item { display: grid; grid-template-columns: 22px minmax(0, 1fr); gap: 8px; padding: 6px 0; border-top: 1px solid var(--border); }
.ig-scene__item:first-child { border-top: 0; padding-top: 0; }

/* lanes — one input, two routes */
.ig-lanes__cols { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; }
.ig-lane { display: grid; gap: 6px; align-content: start; background: var(--canvas); border: 1px solid var(--border); border-radius: 8px; padding: 12px 14px; }
.ig-lane__title { font-family: var(--font-display); text-transform: uppercase; font-weight: 700; font-size: 1.05rem; color: var(--navy-deep); }
.ig-lane__when { font-size: 0.82rem; color: var(--ink-2); font-style: italic; }
.ig-lane__step { position: relative; font-size: 0.86rem; color: var(--ink); padding-left: 16px; }
.ig-lane__step::before { content: ""; position: absolute; left: 2px; top: 0.55em; width: 6px; height: 6px; box-sizing: border-box; border-radius: 50%; border: 1.5px solid var(--navy); }
.ig-lane__out { margin-top: 4px; }
.ig-lane__out-note { display: block; font-size: 0.8rem; color: var(--ink-2); }
.ig-lanes__bridge { display: flex; align-items: center; gap: 8px; margin-top: 10px; font-size: 0.84rem; color: var(--ink-2); }
.ig-lanes__bridge .ig-arrow { color: var(--clay); flex: none; }

@media (max-width: 40rem) {
  .mkt-infographic { padding: 14px 14px 12px; }
  .ig-fork__stem, .ig-fork__bus { display: none; }
  .ig-fork__cards, .ig-lanes__cols, .ig-steps, .ig-scene { grid-template-columns: 1fr !important; }
  .ig-fork__cards, .ig-lanes__cols { margin-top: 12px; }
  .ig-step::after { top: auto; right: auto; bottom: -13px; left: 50%; margin: 0 0 0 -5px; transform: rotate(135deg); }
  .ig-band__row { grid-template-columns: 4.5rem minmax(0, 1fr); }
  .ig-band__lines { left: calc(4.5rem + 10px); }
  .ig-band__row--key { display: grid; }
  .ig-band__seg-label, .ig-band__mark-label, .ig-band__line-label { display: none; }
  .ig-band__track { height: 32px; }
  .ig-band__seg { top: 9px; }
  .ig-bars__row { grid-template-columns: minmax(5rem, 0.9fr) minmax(0, 1fr) auto; }
  .ig-tl__item { grid-template-columns: 22px 4rem 14px minmax(0, 1fr); }
}